Essex Engagement Toolkit
Step 7: Analyse the results
Why do this
- Makes it easier for decision-makers and the public to absorb the results
- Highlights the results needed for the aims of the activity
- Prioritises in order of importance
- Identifies if certain issues affect particular communities
- How are you going to analyse the results of the information you gather?
- Will you weight data if your returned sample doesn’t match the demographics of your customers?
- How will you identify trends?
- What are the key things you need to draw out from the data and how do they relate to the original aims of the activity?
- You can use standard analysis packages like SPSS or SNAP
- Think about how your analysis might be broken down: by age, location, gender, as well as by disability and race. This can highlight differences between people's experiences and provide useful feedback to decision makers
- Allow time for text analysis for the results of in-depth interviews and focus groups
- Results which fulfill the aims of the activity
- Provide feedback for different audiences. Provide executive summaries for people that only want the important facts with an on-line link to the full report. Think about providing the full data set for others to further analyse in the future.